On-going Website Maintenance
As websites become more feature-rich, on-going maintenance, analytics and updates are required to keep them running properly, safely and at the best speed possible. Constant review and adjustment is also required in order to obtain the best SEO results. We can perform the necessary tasks to ensure your website runs as it should - is regularly updated, constantly maintained and is always secure - by performing the following:
Install version updates of plugins and software as they become available
Regular sitemap submission - this notifies search engines that fresh content is available for indexing, and this "freshness factor" that helps to boost the website's ranking. They also give the likes of Google a guided tour of your website, with an explanation of the importance of one page when compared to another. In this way, the most important parts of your site are more likely to be prioritized, indexed and cached accordingly.
Regular automated backups of your website - your data will be safe and retrievable
Install a 'Traffic Alert' so that I will know immediately if your website is attacked by hackers
Perform checks via Sucuri.net ensure that your website is free of malware and other harmful viruses
Monitor the server resources - website and email disc space usage, php memory usage
Monitor page speeds and loading times and adjust where necessary
Monitor visitor statistics and continually work on improving your search engine rankings
Regular validation checks of HTML and CSS on every page and post on your site
Regular checks of the health of your site - if there are any problems, I quickly fix them
Search Engine Optimisation
Install SEO software and keywords to your site's posts and pages. An SEO Keyword is what a web user would type into a search engine to find a related site based on what they search for.
Check that your site includes search words within the text and includes related search terms (strings of words that people may use to search for things in Google. I will also check your keyword density (how often words are appearing)
Use tools to check that Google is seeing your site in full, and which words are being added to Google's database
Optimise the database tables by clearing out post revisions, pingbacks and unused tags
Perform regular table optimisation to increase performance
Optimize your Permalinks. Poorly configured permalinks can slow down your site, especially if you have lots of posts and pages.
Delete spam comments from your website's database
Analysis of resource usage - optimise plugin load times and impact
Install a Caching Plugin which will speed up your site considerably